gripping 引人入勝的，扣人心弦的，激動人心的

Definition: Something that is gripping is so interesting or exciting that it holds your attention completely.

例句：

1. The gripping story line certainly keep reader’s attention from the beginning to the end, and it has become the top seller on the bookshelf for a long time.
2. The legendary product was widely welcomed by the mass market since the launch of the gripping and humorous ad.